E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance

Kovit Wongsurawat, Kittisak Jermsittiparsert.

Abstract
The purpose the current study is to investigate the moderating impact of leadership on the association of customer intention, employee satisfaction and organizational performance in the pharmaceutical industry of Thailand. For this purpose, data was collected from managers of pharmaceutical industry by using a self-administered questionnaire. The SEM analysis of the study has shown that there is a positive and significant relationship between the customer orientation and organizational performance. The employee satisfaction has an insignificant relationship with the organization. The indirect effect of the study has shown that the leadership has positive and significant moderating effect among all the exogenous and endogenous variables in the pharmaceutical industry of Thailand. These findings have shown that these variable does not only have a direct effect on organizational performance but also indirectly effect to the organizational performance. These findings, therefore, could provide help to business owners to know the importance of good leadership to increase the performance of the organization. The research limitations and future direction are also discussed at the end of the study.

Key words: Customer Orientation, Employee Satisfaction, Organizational Performance, Leadership, Pharmaceutical Industry.


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Kovit Wongsurawat
Articles by Kittisak Jermsittiparsert
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. SRP. 2020; 11(6): 280-289. doi:10.31838/srp.2020.6.45


Web Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. http://www.sysrevpharm.org//?mno=113849 [Access: June 09, 2020]. doi:10.31838/srp.2020.6.45


AMA (American Medical Association) Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. SRP. 2020; 11(6): 280-289. doi:10.31838/srp.2020.6.45



Vancouver/ICMJE Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. SRP. (2020), [cited June 09, 2020]; 11(6): 280-289. doi:10.31838/srp.2020.6.45



Harvard Style

Kovit Wongsurawat, Kittisak Jermsittiparsert (2020) The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. SRP, 11 (6), 280-289. doi:10.31838/srp.2020.6.45



Turabian Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. 2020. The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. Systematic Reviews in Pharmacy, 11 (6), 280-289. doi:10.31838/srp.2020.6.45



Chicago Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. "The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance." Systematic Reviews in Pharmacy 11 (2020), 280-289. doi:10.31838/srp.2020.6.45



MLA (The Modern Language Association) Style

Kovit Wongsurawat, Kittisak Jermsittiparsert. "The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance." Systematic Reviews in Pharmacy 11.6 (2020), 280-289. Print. doi:10.31838/srp.2020.6.45



APA (American Psychological Association) Style

Kovit Wongsurawat, Kittisak Jermsittiparsert (2020) The Moderating Effect of Leadership on the Relationship of Employee Satisfaction, Customer Orientation, and Organization Performance. Systematic Reviews in Pharmacy, 11 (6), 280-289. doi:10.31838/srp.2020.6.45





Most Viewed Articles
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study
    Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli
    SRP. 2020; 11(1): 01-06
    » Abstract » doi: 10.5530/srp.2020.1.01

  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context
    Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran
    SRP. 2020; 11(1): 14-22
    » Abstract » doi: 10.5530/srp.2020.1.03

  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata
    Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi
    SRP. 2019; 10(1): 15-19
    » Abstract » doi: 10.5530/srp.2019.1.3

  • A Review of Pharmacoeconomics: the key to “Healthcare for All”
    Hasamnis AA, Patil SS, Shaik Imam, Narendiran K
    SRP. 2019; 10(1): s40-s42
    » Abstract » doi: 10.5530/srp.2019.1s.21

  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer
    Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova
    SRP. 2019; 10(1): 112-117
    » Abstract » doi: 10.5530/srp.2019.1.19

  • Most Downloaded
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study
    Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli
    SRP. 2020; 11(1): 01-06
    » Abstract » doi: 10.5530/srp.2020.1.01

  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review
    Karle Pravin P, Dhawale Shashikant C
    SRP. 2019; 10(1): 11-14
    » Abstract » doi: 0.5530/srp.2019.1.2

  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba
    Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar
    SRP. 2019; 10(1): 20-25
    » Abstract » doi: 10.5530/srp.2019.1.4

  • A Review of Pharmacoeconomics: the key to “Healthcare for All”
    Hasamnis AA, Patil SS, Shaik Imam, Narendiran K
    SRP. 2019; 10(1): s40-s42
    » Abstract » doi: 10.5530/srp.2019.1s.21

  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata
    Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi
    SRP. 2019; 10(1): 15-19
    » Abstract » doi: 10.5530/srp.2019.1.3

  • Most Cited Articles