E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity

Krisada Chienwattanasook, Kittisak Jermsittiparsert.

Abstract
This study intended to examine the effect of strategic planning process on performance of pharmaceutical manufacturing SMEs in Thailand. This study also envisioned to investigate the moderating role of competitive intensity on the relationship of strategic planning process on performance of pharmaceutical manufacturing SMEs in Thailand. This study was underpinned by the contingency theory and the system theory in order to explain the proposed conceptual framework. Questionnaires were randomly distributed to owners or managers of pharmaceutical SMEs in Thailand for data collection purpose. Results of this study show that strategic planning process is a key element that could enhance the performance of organizations especially in pharmaceutical sector. Moreover, findings indicated that competitive intensity has moderating role between the relationship of tools of strategic planning and employee participation with performance of pharmaceutical SMEs in Thailand.
However, it does not moderate the relationship of control of strategic planning with performance of pharmaceutical SMEs. The findings of this study will give more clarification to the pharmaceutical organizations regarding the importance of strategic planning process that could be used to enhance the performance pharmaceutical SMEs.

Key words: Performance, strategic planning, competitive intensity, Pharmaceutical SMEs


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Krisada Chienwattanasook
Articles by Kittisak Jermsittiparsert
on Google
on Google Scholar
Article Statistics
 Viewed: 337
Downloaded: 15


How to Cite this Article
Pubmed Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP. 2019; 10(2): 165-175. doi:10.5530/srp.2019.2.25


Web Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. http://www.sysrevpharm.org//?mno=302644946 [Access: February 18, 2020]. doi:10.5530/srp.2019.2.25


AMA (American Medical Association) Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP. 2019; 10(2): 165-175. doi:10.5530/srp.2019.2.25



Vancouver/ICMJE Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP. (2019), [cited February 18, 2020]; 10(2): 165-175. doi:10.5530/srp.2019.2.25



Harvard Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert (2019) Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP, 10 (2), 165-175. doi:10.5530/srp.2019.2.25



Turabian Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. 2019. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. Systematic Reviews in Pharmacy, 10 (2), 165-175. doi:10.5530/srp.2019.2.25



Chicago Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. "Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity." Systematic Reviews in Pharmacy 10 (2019), 165-175. doi:10.5530/srp.2019.2.25



MLA (The Modern Language Association) Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. "Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity." Systematic Reviews in Pharmacy 10.2 (2019), 165-175. Print. doi:10.5530/srp.2019.2.25



APA (American Psychological Association) Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert (2019) Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. Systematic Reviews in Pharmacy, 10 (2), 165-175. doi:10.5530/srp.2019.2.25





Most Viewed Articles
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study
    Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli
    SRP. 2020; 11(1): 01-06
    » Abstract » doi: 10.5530/srp.2020.1.01

  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context
    Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran
    SRP. 2020; 11(1): 14-22
    » Abstract » doi: 10.5530/srp.2020.1.03

  • A Review of Pharmacoeconomics: the key to “Healthcare for All”
    Hasamnis AA, Patil SS, Shaik Imam, Narendiran K
    SRP. 2019; 10(1): s40-s42
    » Abstract » doi: 10.5530/srp.2019.1s.21

  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata
    Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi
    SRP. 2019; 10(1): 15-19
    » Abstract » doi: 10.5530/srp.2019.1.3

  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer
    Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova
    SRP. 2019; 10(1): 112-117
    » Abstract » doi: 10.5530/srp.2019.1.19

  • Vitamin D Supplementation in Patients with Iron Deficiency Anaemia: A Systematic Review and a Meta-Analysis
    Roopa Satyanarayan Basutkar, Tenzin Tsundue, Hema Siva, Anju Rose, Sivasankaran Ponnusankar
    SRP. 2019; 10(1): 1-10
    » Abstract » doi: 10.5530/srp.2019.1.1

  • Molecular Mechanism of Aloe barbadensis Miller as a Potential Herbal Medicine
    Nur Atik, Alfya Nandika, Putu Indra Cyntia Dewi, Erda Avriyanti
    SRP. 2019; 10(1): 118-125
    » Abstract » doi: 10.5530/srp.2019.1.20

  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba
    Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar
    SRP. 2019; 10(1): 20-25
    » Abstract » doi: 10.5530/srp.2019.1.4

  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review
    Karle Pravin P, Dhawale Shashikant C
    SRP. 2019; 10(1): 11-14
    » Abstract » doi: 0.5530/srp.2019.1.2

  • Asparagus Racemosus - A Review
    Kalaivani Selvaraj, Girija Sivakumar, Vishnu Priya Veeraraghavan, Vijaya S Dandannavar, Geetha Royapuram Veeraraghavan, Gayathri Rengasamy
    SRP. 2019; 10(1): 87-89
    » Abstract » doi: 10.5530/srp.2019.1.14

  • Most Downloaded
  • Dental Development between Assisted Reproductive Therapy (Art) and Natural Conceived Children: A Comparative Pilot Study
    Norzaiti Mohd Kenali, Naimah Hasanah Mohd Fathil, Norbasyirah Bohari, Ahmad Faisal Ismail, Roszaman Ramli
    SRP. 2020; 11(1): 01-06
    » Abstract » doi: 10.5530/srp.2020.1.01

  • Manilkara zapota (L.) Royen Fruit Peel: A Phytochemical and Pharmacological Review
    Karle Pravin P, Dhawale Shashikant C
    SRP. 2019; 10(1): 11-14
    » Abstract » doi: 0.5530/srp.2019.1.2

  • A Review of Pharmacoeconomics: the key to “Healthcare for All”
    Hasamnis AA, Patil SS, Shaik Imam, Narendiran K
    SRP. 2019; 10(1): s40-s42
    » Abstract » doi: 10.5530/srp.2019.1s.21

  • A Prospective Review on Phyto-Pharmacological Aspects of Andrographis paniculata
    Govindraj Akilandeswari, Arumugam Vijaya Anand, Palanisamy Sampathkumar, Puthamohan Vinayaga Moorthi, Basavaraju Preethi
    SRP. 2019; 10(1): 15-19
    » Abstract » doi: 10.5530/srp.2019.1.3

  • Asparagus Racemosus - A Review
    Kalaivani Selvaraj, Girija Sivakumar, Vishnu Priya Veeraraghavan, Vijaya S Dandannavar, Geetha Royapuram Veeraraghavan, Gayathri Rengasamy
    SRP. 2019; 10(1): 87-89
    » Abstract » doi: 10.5530/srp.2019.1.14

  • Pharmacognostic and Phytopharmacological Overview on Bombax ceiba
    Pankaj Haribhau Chaudhary, Mukund Ganeshrao Tawar
    SRP. 2019; 10(1): 20-25
    » Abstract » doi: 10.5530/srp.2019.1.4

  • Psychometric properties of the World Health Organization Quality of life instrument, short form: Validity in the Vietnamese healthcare context
    Trung Quang Vo*, Bao Tran Thuy Tran, Ngan Thuy Nguyen, Tram ThiHuyen Nguyen, Thuy Phan Chung Tran
    SRP. 2020; 11(1): 14-22
    » Abstract » doi: 10.5530/srp.2020.1.03

  • Deuterium Depleted Water as an Adjuvant in Treatment of Cancer
    Anton Syroeshkin, Olga Levitskaya, Elena Uspenskaya, Tatiana Pleteneva, Daria Romaykina, Daria Ermakova
    SRP. 2019; 10(1): 112-117
    » Abstract » doi: 10.5530/srp.2019.1.19

  • Molecular Mechanism of Aloe barbadensis Miller as a Potential Herbal Medicine
    Nur Atik, Alfya Nandika, Putu Indra Cyntia Dewi, Erda Avriyanti
    SRP. 2019; 10(1): 118-125
    » Abstract » doi: 10.5530/srp.2019.1.20

  • Factors related to severe hand, foot, and mouth disease among Vietnamese children patients
    Tram Van Ta*, Thanh Quang Do, Nam Thanh Nguyen
    SRP. 2020; 11(1): 7-13
    » Abstract » doi: 10.5530/srp.2020.1.02

  • Most Cited Articles