E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity

Krisada Chienwattanasook, Kittisak Jermsittiparsert.

Abstract
This study intended to examine the effect of strategic planning process on performance of pharmaceutical manufacturing SMEs in Thailand. This study also envisioned to investigate the moderating role of competitive intensity on the relationship of strategic planning process on performance of pharmaceutical manufacturing SMEs in Thailand. This study was underpinned by the contingency theory and the system theory in order to explain the proposed conceptual framework. Questionnaires were randomly distributed to owners or managers of pharmaceutical SMEs in Thailand for data collection purpose. Results of this study show that strategic planning process is a key element that could enhance the performance of organizations especially in pharmaceutical sector. Moreover, findings indicated that competitive intensity has moderating role between the relationship of tools of strategic planning and employee participation with performance of pharmaceutical SMEs in Thailand.
However, it does not moderate the relationship of control of strategic planning with performance of pharmaceutical SMEs. The findings of this study will give more clarification to the pharmaceutical organizations regarding the importance of strategic planning process that could be used to enhance the performance pharmaceutical SMEs.

Key words: Performance, strategic planning, competitive intensity, Pharmaceutical SMEs


 
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How to Cite this Article
Pubmed Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP. 2019; 10(2): 165-175. doi:10.5530/srp.2019.2.25


Web Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. http://www.sysrevpharm.org//?mno=302644946 [Access: May 31, 2020]. doi:10.5530/srp.2019.2.25


AMA (American Medical Association) Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP. 2019; 10(2): 165-175. doi:10.5530/srp.2019.2.25



Vancouver/ICMJE Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP. (2019), [cited May 31, 2020]; 10(2): 165-175. doi:10.5530/srp.2019.2.25



Harvard Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert (2019) Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. SRP, 10 (2), 165-175. doi:10.5530/srp.2019.2.25



Turabian Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. 2019. Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. Systematic Reviews in Pharmacy, 10 (2), 165-175. doi:10.5530/srp.2019.2.25



Chicago Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. "Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity." Systematic Reviews in Pharmacy 10 (2019), 165-175. doi:10.5530/srp.2019.2.25



MLA (The Modern Language Association) Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert. "Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity." Systematic Reviews in Pharmacy 10.2 (2019), 165-175. Print. doi:10.5530/srp.2019.2.25



APA (American Psychological Association) Style

Krisada Chienwattanasook, Kittisak Jermsittiparsert (2019) Effect of Strategic Planning Process on performance of pharmaceutical manufacturing SMEs in Thailand with moderating role of Competitive Intensity. Systematic Reviews in Pharmacy, 10 (2), 165-175. doi:10.5530/srp.2019.2.25





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