E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT.

Abstract
The aim of the current study was to know the impact of socializing on actual use of IOT, the impact of informational social support on actual use of IOT and the impact of information privacy on actual use of IOT. The study took perceived value of IOT and words of mouth about IOT as a mediator. The study started with the critical review of the literature present on the previous relevant researches and studies. The study also proposed some hypothesis and to test them for their validity, the researcher collected data through a survey from the Indonesian Pharmaceutical Customers and the number of individuals for sample taken were 323. The data collected was then analyzed using SPSS and AMOS, results of the analysis showed that, the impact of socializing on actual use of IOT is insignificant, the impact of informational social support on actual use of IOT is insignificant and the impact of information privacy on actual use of IOT is significant. The study took perceived value of IOT and words of mouth about IOT as a mediator which mediated significantly except for that words of mouth about IOT did not significantly mediate between informational social support and actual use of IOT. The study has implications in practical, theoretical and policy making sectors, yet, is limited where it comes to the sample size.

Key words: Usage of Internet of Things, Indonesian, Pharmaceutical, Customers, Social Media Related Determinants


 
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How to Cite this Article
Pubmed Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. SRP. 2019; 10(2): 352-361. doi: 10.5530/srp.2019.2.46


Web Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. http://www.sysrevpharm.org//?mno=302645099 [Access: March 29, 2020]. doi: 10.5530/srp.2019.2.46


AMA (American Medical Association) Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. SRP. 2019; 10(2): 352-361. doi: 10.5530/srp.2019.2.46



Vancouver/ICMJE Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. SRP. (2019), [cited March 29, 2020]; 10(2): 352-361. doi: 10.5530/srp.2019.2.46



Harvard Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT (2019) Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. SRP, 10 (2), 352-361. doi: 10.5530/srp.2019.2.46



Turabian Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. 2019. Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. Systematic Reviews in Pharmacy, 10 (2), 352-361. doi: 10.5530/srp.2019.2.46



Chicago Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. "Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants." Systematic Reviews in Pharmacy 10 (2019), 352-361. doi: 10.5530/srp.2019.2.46



MLA (The Modern Language Association) Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT. "Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants." Systematic Reviews in Pharmacy 10.2 (2019), 352-361. Print. doi: 10.5530/srp.2019.2.46



APA (American Psychological Association) Style

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT (2019) Analyzing the Usage of Internet of Things among Indonesian pharmaceutical Customers: Role of Social Media related Determinants. Systematic Reviews in Pharmacy, 10 (2), 352-361. doi: 10.5530/srp.2019.2.46





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