E-ISSN 0976-2779 | ISSN 0975-8453
 

Review Article 


APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING

RKAR. Kariapper.

Abstract
Online shopping is buying products or services via the internet using a computer or mobile platform. It provides a different policy and environment to both consumers and suppliers for having business activities in a digital environment than a traditional way. Some countries are highly adopted and utilizing online shopping for their day to day operations. There are some differences among countries in consumers’ buying behavior toward online shopping, which may be the reason for comfortability and reliability about the procedure and policies of digital environments. Online shopping is one of the convenient and best solutions for the busy life of today’s world. This study aims to identify those options for why users select online shopping rather than traditional shopping. The research model explained and predicted the behavioral intention and attitude towards online shopping. The convenient sampling method was used to select the sample units, and the Snowball sampling method was used to identify online shopping users. The questionnaire consists of two main sections. The first section analyzes the demographic factors related to online shopping. The second section included TAM variables. among the participants, 35(56%) were males, and 27(44%) females. The majority of 31(50%) of the online shopping users were between 25 to 30 years, and the rest (6%) were above 40 years. As expected, the experience of online shopping almost 34% of the respondents have less than ten years. Whereas the rest differ in their online shopping experience, those who used online shopping for 1-3 years stood at 31%. Moreover, 24% of the respondents have 3-5 years’ experience. Only a few respondents have more than five years’ experience. It stood for 11%. This study revealed that users comprehensively supported online shopping behavior except for four hypotheses. Thus, it could be concluded that people prefer online shopping because of their knowledge, usefulness, and attitude towards online shopping. The relation between attitude and behavioral intention is strongly positive and significant.

Key words: Online Shopping, e-commerce, consumers satisfaction, TAM, Behavioural intention


 
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How to Cite this Article
Pubmed Style

RKAR. Kariapper. APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. SRP. 2021; 12(3): 322-332. doi:10.31838/srp.2021.3.50


Web Style

RKAR. Kariapper. APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. http://www.sysrevpharm.org/?mno=54737 [Access: March 04, 2021]. doi:10.31838/srp.2021.3.50


AMA (American Medical Association) Style

RKAR. Kariapper. APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. SRP. 2021; 12(3): 322-332. doi:10.31838/srp.2021.3.50



Vancouver/ICMJE Style

RKAR. Kariapper. APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. SRP. (2021), [cited March 04, 2021]; 12(3): 322-332. doi:10.31838/srp.2021.3.50



Harvard Style

RKAR. Kariapper (2021) APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. SRP, 12 (3), 322-332. doi:10.31838/srp.2021.3.50



Turabian Style

RKAR. Kariapper. 2021. APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. Systematic Reviews in Pharmacy, 12 (3), 322-332. doi:10.31838/srp.2021.3.50



Chicago Style

RKAR. Kariapper. "APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING." Systematic Reviews in Pharmacy 12 (2021), 322-332. doi:10.31838/srp.2021.3.50



MLA (The Modern Language Association) Style

RKAR. Kariapper. "APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING." Systematic Reviews in Pharmacy 12.3 (2021), 322-332. Print. doi:10.31838/srp.2021.3.50



APA (American Psychological Association) Style

RKAR. Kariapper (2021) APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE SHOPPING. Systematic Reviews in Pharmacy, 12 (3), 322-332. doi:10.31838/srp.2021.3.50





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