Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert

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Review Article

SRP. 2020; 11(3): 214-222

doi: 10.5530/srp.2020.3.24

Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert.

Abstract
Human Resource Management (HRM) has been renowned applied theme in the professional field. However, corporations have completed the great funds for HRM technology, pragmatic investigation proposals unpredictable sustenance that HRM technology increases the administrative performance. Though, investigation that observes the associations amid HRM and organization’s performance is yet scarce. This study empirically studies the connection amid HRM and performance of firm in pharmacy business of Thailand. It also examines the mediating impact of marketing capability on the connection amid HRM and organizational performance. Data collected using survey method whereby an overall of 270 surveys were dispersed to employees of pharmacy and received 250 questionnaires. The results show a constructive connection amid HRM technology and organizational performance. They, moreover, specify that marketing capability mediated amid HRM technology and organizational performance. This study verified that HRM technology is the main cause of influence on marketing capabilities and organizational performance. Overall, this investigation contributes by enlightening the importance of HRM in improving organizational performance.

Key words: Human Resource Management, Marketing Capability, Organizational Performance, Pharmacy Business

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Pubmed Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert. Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability. SRP. 2020; 11(3): 214-222. doi:10.5530/srp.2020.3.24

Web Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert. Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability. http://www.sysrevpharm.org/?mno=92468 [Access: January 25, 2021]. doi:10.5530/srp.2020.3.24

AMA (American Medical Association) Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert. Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability. SRP. 2020; 11(3): 214-222. doi:10.5530/srp.2020.3.24

Vancouver/ICMJE Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert. Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability. SRP. (2020), [cited January 25, 2021]; 11(3): 214-222. doi:10.5530/srp.2020.3.24

Harvard Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert (2020) Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability. SRP, 11 (3), 214-222. doi:10.5530/srp.2020.3.24

Turabian Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert. 2020. Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability. Systematic Reviews in Pharmacy, 11 (3), 214-222. doi:10.5530/srp.2020.3.24

Chicago Style

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert. "Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability." Systematic Reviews in Pharmacy 11 (2020), 214-222. doi:10.5530/srp.2020.3.24

MLA (The Modern Language Association) Style

APA (American Psychological Association) Style

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