Abstract

TANAPON VIPAPORN, VANISA PAKVICHAI, KITTISAK JERMSITTIPARSERT

The aim of the current study was to know the impact of socializing on actual use of IOT, the impact of informational social support on actual use of IOT and the impact of information privacy on actual use of IOT. The study took perceived value of IOT and words of mouth about IOT as a mediator. The study started with the critical review of the literature present on the previous relevant researches and studies. The study also proposed some hypothesis and to test them for their validity, the researcher collected data through a survey from the Indonesian Pharmaceutical Customers and the number of individuals for sample taken were 323. The data collected was then analyzed using SPSS and AMOS, results of the analysis showed that, the impact of socializing on actual use of IOT is insignificant, the impact of informational social support on actual use of IOT is insignificant and the impact of informationprivacyon actual use of IOT is significant. The study took perceived value of IOT and words of mouth about IOT as a mediator which mediated significantly except for that words of mouth about IOT did not significantly mediate between informational social support and actual use of IOT. The study has implications in practical, theoretical and policy making sectors, yet, is limited where it comes to the sample size.