Abstract

CHUTIPAN SUTDUEAN, JUTAMAT SUTDUEAN, KITTISAK JERMSITTIPARSERT

The aim of the current study was to know the impactof strategic opportunities on economic sustainability performance, the impact of operational opportunities on economic sustainability performance and the impact of environmental opportunities on economic sustainability performance. The study took industry4.0 implementation as a mediator. The researcher collected past data for its critical review and drew hypothesis from the relevant studies. To testify the hypothesis, the researcher collected data from Thailand's Pharmaceutical Sector, 307 individuals were selected as a sample. The data was collected through questionnaires and then it was analyzed through SPSS and AMOS. The results of the analysis showed that, the impact of strategic opportunities on economic sustainability performance is significant, the impact of operational opportunities on economic sustainability performance is significant and the impact of environmental opportunities on economicsustainability performance is significant as well. The study took industry 4.0 implementation as a mediator which is significant as well. The study was conducted unlike the past ones, based on latest analyzing techniques and moreover, study has several implications in the practical and theoretical sector as well. But the study is limited to a single sector only and is not generalizable