Abstract

PUTTISAT NAMDEJ, SAMANAN WATTANAPONGPHASUK, KITTISAK JERMSITTIPARSERT

The study had the aim to find out the impacts of big data acceptance on environmental performance, impact of big data routinization on environmental performance and the impact of big data assimilation on environmental performance, the study took green innovation and green supply chain collaboration as mediators. The researcher critically analyzed the past researches and data and derived some hypothesis. There validation was done through conduction of survey and collection of data from Pharmaceutical Industry of Thailand where the researcher took a sample of 311 individuals. The researcher analyzed the data using SPSS and AMOS and got to know that the impacts of big data acceptance on environmental performance is insignificant, impact of big data routinization on environmental performance is significant and the impact of big data assimilation on environmental performance is significant as Well, the study took green innovation and green supply chain collaboration as mediators which were significantly mediating as well. The study is significant for practical, theoretical and policy making sector as well. However, the study lacks generalizability and also has a small sample size