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Factors Affecting E-Commerce Adoption in Malaysia

Abstract

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam

The existing literature and trends suggest that e-commerce channels are fast becoming an integral part of the web based channel strategy. This paper takes a game theoretic approach to study, outlines and analyses the customer’s behavior with respects to their perception and acceptance towards of adoption in electronic commerce. Furthermore, this research not only demonstrate on these contextual differences which influence consumer satisfaction with the purchase products or services using e-commerce, but also investigate the contextual constructs that make consumer satisfied or dissatisfied that lead to acceptance of e-commerce in Malaysia. Thus, this study explores the relationship between independent variables which are perceived usefulness, perceived ease of use, and social culture influence and consumer advantages in explaining the dependent variable which is adoption of ecommerce in Malaysia.

How to Cite this Article
Pubmed Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. Factors Affecting E-Commerce Adoption in Malaysia. SRP. 2020; 11(1): 1082-1093. doi:10.5530/srp.2020.1.135

Web Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. Factors Affecting E-Commerce Adoption in Malaysia. http://www.sysrevpharm.org/?mno=128614 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.135

AMA (American Medical Association) Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. Factors Affecting E-Commerce Adoption in Malaysia. SRP. 2020; 11(1): 1082-1093. doi:10.5530/srp.2020.1.135


Vancouver/ICMJE Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. Factors Affecting E-Commerce Adoption in Malaysia. SRP. (2020), [cited March 29, 2021]; 11(1): 1082-1093. doi:10.5530/srp.2020.1.135


Harvard Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam (2020) Factors Affecting E-Commerce Adoption in Malaysia. SRP, 11 (1), 1082-1093. doi:10.5530/srp.2020.1.135


Turabian Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. 2020. Factors Affecting E-Commerce Adoption in Malaysia. Systematic Reviews in Pharmacy, 11 (1), 1082-1093. doi:10.5530/srp.2020.1.135


Chicago Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. "Factors Affecting E-Commerce Adoption in Malaysia." Systematic Reviews in Pharmacy 11 (2020), 1082-1093. doi:10.5530/srp.2020.1.135


MLA (The Modern Language Association) Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam. "Factors Affecting E-Commerce Adoption in Malaysia." Systematic Reviews in Pharmacy 11.1 (2020), 1082-1093. Print. doi:10.5530/srp.2020.1.135


APA (American Psychological Association) Style

ohar MGM, Adam Amril bin Jaharadak, S.M. Ferdous Azam (2020) Factors Affecting E-Commerce Adoption in Malaysia. Systematic Reviews in Pharmacy, 11 (1), 1082-1093. doi:10.5530/srp.2020.1.135

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