Abstract

JUTAMAT SUTDUEAN, CHUTIPAN SUTDUEAN, KITTISAK JERMSITTIPARSERT

The study aimed to know the impact of process sophistication on competitive advantage. The impact of infrastructure sophistication on competitive advantage and also the impact of information privacy on competitive advantage. The study took big data analytics capabilities and internet of thing capabilities as a mediator. The study also considered past relevant studies and conducted critical literature review on them to draw certain hypothesis. The researcher collected relevant information from the Pharmaceutical Sector of Thailand and selected a sample of 316 individuals. The data was analyzed using SPSS and AMOS. Moreover, the analysis proved that the impact of process sophistication on competitive advantage is not significant. The impact of infrastructure sophistication on competitive advantage is significant and the impact of information privacy on competitive advantage is not significant as well. The analysis showed that overall big data analytics capabilities and internet of thing capabilities are significant mediators except for the fact that mediation of internet of thing capabilities between information privacy and competitive advantage is not significant. The study is significant in case for the industries that need their competitive advantages to enhance to a significant level. However, the sector makes the study limited and the sample size is small as well