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How do Empathy and Assurance Matter in Determining Customer?s Satisfaction?

Abstract

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam

The objective of this literature is to inspect the role of assurance and empathy on customer satisfaction in Malaysia. Customers collected data, and SPSS was used to evaluate the testing of the hypotheses. The findings indicated that in Malaysia, there are positive ties between customer service and empathy and satisfaction. These findings satisfy potential researchers and policymakers who will develop policies that improve the country's customer service.

How to Cite this Article
Pubmed Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. SRP. 2020; 11(1): 1014-1020. doi:10.5530/srp.2020.1.128

Web Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. http://www.sysrevpharm.org/?mno=128602 [Access: March 28, 2021]. doi:10.5530/srp.2020.1.128

AMA (American Medical Association) Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. SRP. 2020; 11(1): 1014-1020. doi:10.5530/srp.2020.1.128


Vancouver/ICMJE Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. SRP. (2020), [cited March 28, 2021]; 11(1): 1014-1020. doi:10.5530/srp.2020.1.128


Harvard Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam (2020) How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. SRP, 11 (1), 1014-1020. doi:10.5530/srp.2020.1.128


Turabian Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. 2020. How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. Systematic Reviews in Pharmacy, 11 (1), 1014-1020. doi:10.5530/srp.2020.1.128


Chicago Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. "How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?." Systematic Reviews in Pharmacy 11 (2020), 1014-1020. doi:10.5530/srp.2020.1.128


MLA (The Modern Language Association) Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam. "How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?." Systematic Reviews in Pharmacy 11.1 (2020), 1014-1020. Print. doi:10.5530/srp.2020.1.128


APA (American Psychological Association) Style

Sakinahmohdshukri, Ali kKhatibi, S.M. FerdousAzam (2020) How do Empathy and Assurance Matter in Determining Customer’s Satisfaction?. Systematic Reviews in Pharmacy, 11 (1), 1014-1020. doi:10.5530/srp.2020.1.128

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