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Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand

Abstract

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya.

This study has examined the relationship between the dynamics of pharmaceutical products and social norms and values in the region of Thailand. The data was collected through questionnaire with a sample respondents of 226. For the analysis purpose, descriptive, frequency distribution, and regression techniques were applied on the collected dataset. Demographic factors cover the gender, age, educational background, and income level. Meanwhile, pharmaceutical dynamics are covered through ten factors ranging from A to J as explained under variable portion. For dependent variables, three factors like normative belief, social norms and attitude were observed. Findings of the study show that from the dynamics of pharma products, significant influence on normative belief, social norms and attitudes was found. In terms of implication, this study is highly suggested to the pharmaceutical managers, key decision makers and other officials who are dealing with the social influence of the pharma products, specifically in Thailand. However, our study is limited in terms of regional implications, sample size, and application of advanced techniques like structural equation modelling. Future studies are highly recommended to cover these limitations for more understanding and better implications.

 

How to Cite this Article
Pubmed Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. SRP. 2020; 11(4): 75-81. doi:10.31838/srp.2020.4.13

Web Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. http://www.sysrevpharm.org/?mno=98604 [Access: March 29, 2021]. doi:10.31838/srp.2020.4.13

AMA (American Medical Association) Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. SRP. 2020; 11(4): 75-81. doi:10.31838/srp.2020.4.13


Vancouver/ICMJE Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. SRP. (2020), [cited March 29, 2021]; 11(4): 75-81. doi:10.31838/srp.2020.4.13


Harvard Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya (2020) Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. SRP, 11 (4), 75-81. doi:10.31838/srp.2020.4.13


Turabian Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. 2020. Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. Systematic Reviews in Pharmacy, 11 (4), 75-81. doi:10.31838/srp.2020.4.13


Chicago Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. "Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand." Systematic Reviews in Pharmacy 11 (2020), 75-81. doi:10.31838/srp.2020.4.13


MLA (The Modern Language Association) Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya. "Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand." Systematic Reviews in Pharmacy 11.4 (2020), 75-81. Print. doi:10.31838/srp.2020.4.13


APA (American Psychological Association) Style

Bundit Pungnirund, Watchrin Sangma, Kanyamon Kanchanathaveekul, Naiyana Wongjunya (2020) Impact of Pharmaceutical Product Dynamics on Social Norms and Values: An Empirical Study from Bangkok-Thailand. Systematic Reviews in Pharmacy, 11 (4), 75-81. doi:10.31838/srp.2020.4.13

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