Abstract

Thamrin Selamet, Tirta Nugraha Mursitama, Asnan Furinto, Pantri Heriyati

Multi-level marketing or what is called network marketing is a form of direct selling, a rapidly evolving trend and continuously grow. MLM businesses have a certain characteristic uniqueness. The MLM companies distribute and sell goods through direct contact between the customer and independent distributors. The distributors are paid earnings as profit from their own retail sales and by sales made into the company by other direct and indirect recruits. This paper will focus literature review and desk research on multilevel marketing organization from the firm perspective, with the aim of filling this gap and at the same time answering research questions about what factors can enhance the competitive capability of multilevel marketing companies in the face of turbulent times to maintain company performance. This current literature study has proposed the important of competitive capability for multilevel marketing, and rising opportunity in environment turbulences with supported by Strategic Agility, HRM Practices, Network Externalities. The proposed variable already examining in various industry but multilevel marketing organization.