Abstract

Anis Eliyana, Musta’in, Ahmad Rizki Sridadi, Eko Abdiyanto

This study examines the effect of satisfaction and motivation towards business success. This study proposes an idea that satisfaction and motivation have influence on business success. Structural equation modelling (SEM) tests with pls applications is used as the research technique. This study uses satisfaction (X1), motivation (X2), and business success (Y) as the variables. The data used in this study is primary data and secondary data obtained by distributing questionnaires to craftsmen bag in Surabaya. The population in this study are 56 craftsmen, but due to some conditions as many as 32 craftsmen are used as the study sample