Abstract

Kannapat Kankaew, Kanitha Charernnit

The pharmacist was accounted as one of special group or talented who hold special skills on managing customer experience while diagnosing the symptom and delivering the right pills in accordance with doctor diagnosis. In Thailand, there are plethora drugstores located throughout the country both privately own and chain store from abroad. It is mandatory by Thai’s law to employ pharmacist in every store. The pharmacist in both private and franchise stores will preliminarily diagnose customer’s symptom, as well as interact with customer nicely to retain the customer’s loyalty. Furthermore, the right diagnosis and dispense the remedies healing the sickness is far more important. A knowledgeable with social skills pharmacist could distinct the service among rivals. The organization must, therefore, attract and retain them for a long time. The measure used to retain is compensation and benefits 1. It is in line with 2 saying that compensation for talent is greater than other employees. This academic paper presents both theoretical and strategic practice as an educational case for human resource students, and human resource professional applied. Since, in the workforce market still lack of pharmacist specifically in remote area.