Abstract

I Ketut Setia Sapta, Nengah Landra, I Wayan Gede Supartha, Daru Asih, Made Setini.

Digital transformation is a business transformation that exploits the benefits of new technology. Creative resources are needed in the digital age 4.0; industries with unique products are generally produced from rural creative ideas, but are seen to be extinct eroded by the development of the technological era. The reason for this exploration is to investigate the changing job of human asset the executives in the time of advanced change by embracing social capital, sharing information as a significant segment to deliver business esteem in accomplishing upper hand. Data obtained through a questionnaire distributed to 150 respondents with purposive sampling to rural entrepreneurs in Bali. Hypothesis testing is done using Partial Least Square Analysis with the help of the smartpls application. Data collection is done through the distribution of social capital questionnaires based on norms and trust will be able to give a positive influence on the acquisition of information and resources in the technological era. However, technology is not able to give a role to transformation because of the way to receive its people which in the end will have a negative influence. So, it should be concentrated in more profundity what must be set up in supporting innovation so the improvement of innovation positively affects the change of assets from the thickly possessed system and data sharing.