Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction
Abstract
Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi
This study will investigate and explore between service qualities which consist of several factors that influence customer loyalty in Selangor, Malaysia which affect customer’s satisfaction. The service quality taken as perceived health, perceived price, perceived ingredients, perceived location, perceived time preparation and mediator of customer loyalty in explaining the dependent variable which is customer satisfaction on quality of burgers. The findings revealed that there is a significant impact of service quality on customer satisfaction via customer loyalty.
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| Pubmed Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. SRP. 2020; 11(1): 1177-1184. doi:10.5530/srp.2020.1.146 Web Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. http://www.sysrevpharm.org/?mno=128630 [Access: March 31, 2021]. doi:10.5530/srp.2020.1.146 AMA (American Medical Association) Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. SRP. 2020; 11(1): 1177-1184. doi:10.5530/srp.2020.1.146 Vancouver/ICMJE Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. SRP. (2020), [cited March 31, 2021]; 11(1): 1177-1184. doi:10.5530/srp.2020.1.146 Harvard Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi (2020) Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. SRP, 11 (1), 1177-1184. doi:10.5530/srp.2020.1.146 Turabian Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. 2020. Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. Systematic Reviews in Pharmacy, 11 (1), 1177-1184. doi:10.5530/srp.2020.1.146 Chicago Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. "Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction." Systematic Reviews in Pharmacy 11 (2020), 1177-1184. doi:10.5530/srp.2020.1.146 MLA (The Modern Language Association) Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi. "Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction." Systematic Reviews in Pharmacy 11.1 (2020), 1177-1184. Print. doi:10.5530/srp.2020.1.146 APA (American Psychological Association) Style Mohd Shukri Ab Yajid, IA Ariffin, Ali Khatibi (2020) Role of Customer Loyalty in Determining the Relationship between Service Quality and Customer Satisfaction. Systematic Reviews in Pharmacy, 11 (1), 1177-1184. doi:10.5530/srp.2020.1.146 |
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