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Role of Customer?s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector

Abstract

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah

The aim of existing study is to inspect the effects of knowledge and trust on the purchase intention of the customers of telecommunication companies of Malaysia. Data were gathered form the head of the customer relation and SPSS was used for analysis. The results uncovered that positive nexus among the knowledge and trust with the purchase intention of the customers of telecommunication companies of Malaysia.

How to Cite this Article
Pubmed Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . SRP. 2020; 11(1): 995-1006. doi:10.5530/srp.2020.1.126

Web Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . http://www.sysrevpharm.org/?mno=128596 [Access: March 28, 2021]. doi:10.5530/srp.2020.1.126

AMA (American Medical Association) Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . SRP. 2020; 11(1): 995-1006. doi:10.5530/srp.2020.1.126


Vancouver/ICMJE Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . SRP. (2020), [cited March 28, 2021]; 11(1): 995-1006. doi:10.5530/srp.2020.1.126


Harvard Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah (2020) Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . SRP, 11 (1), 995-1006. doi:10.5530/srp.2020.1.126


Turabian Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. 2020. Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . Systematic Reviews in Pharmacy, 11 (1), 995-1006. doi:10.5530/srp.2020.1.126


Chicago Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. "Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector ." Systematic Reviews in Pharmacy 11 (2020), 995-1006. doi:10.5530/srp.2020.1.126


MLA (The Modern Language Association) Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah. "Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector ." Systematic Reviews in Pharmacy 11.1 (2020), 995-1006. Print. doi:10.5530/srp.2020.1.126


APA (American Psychological Association) Style

Mohd Shukri Ab Yajid, Ali kKhatibi, Sakinah (2020) Role of Customer’s Trust and Knowledge on Purchase Intention: Evidence from Malaysian Telecommunication Sector . Systematic Reviews in Pharmacy, 11 (1), 995-1006. doi:10.5530/srp.2020.1.126

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