Abstract

Chitralada Trisakhon, Kittisak Jermsittiparsert

Creativity and innovation are often the reason that businesses flourish in modern era. Creative behaviour of employees is the driving force behind the success of most businesses. This study indented to investigate the association of stressors and supervisory style with creative behaviour of pharmaceutical firms’ employees in Thailand. This study adopted quantitative research approach to test the proposed relationship among variables. Survey questionnaire with cross-section method carried out for the collection of data and PLS software used for the analysis of that collected data. This study found that stressors negatively affect creative behaviour of employees while supervisory style has positive effect on creative behaviour of employees. Moreover, this study found that organizational learning capability significantly moderate the relationship of stressors and supervisory style with creative behaviour of employees. Findings show that organizational learning capability could change the negative effect of stressors on creative behaviour in positive. This study offersan integrated framework to explain creative behaviour and enrich the existing literature. Findings of this study offer guidelines for managers and business owners of pharmaceutical firms for taking appropriate measures to encourage creative behaviour among employees at workplace