The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province
Abstract
Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary.
This research is aiming to study the acceptance factors of QR Code technology in brand communication for the Baan Klong Peek Neur Beehive community enterprise group. The satisfaction of using QR code technology of related parties by using qualitative research methods by an in-depth interview. The target group is the chairman of Bee Thai Community Enterprise of Baan Khlong Wing Nuea and local leaders. Also, quantitative research using questionnaires for confirmatory factor analysis to see the consistency of the results of both methods. The results showed that the sample group accepted QR code system at a high level with an average of 4.27. The ease of use of the QR code system is at a high level with an average of 4.23. In terms of utilisation of QR code system is at a high level with an average of 4.30. Attitude towards using QR code system is at a high level, with an average of 4.28. When analysing the components of variables to see the influence of factors in accepting the QR code in marketing communication in Suankhan in all three aspects, found that all three factors had the highest level of acceptance of the QR code system in the marketing communication. Moreover, when testing the consistency of all models Which the model test results are P=0.223, X2/df = 1.111, GFI = 0.974, IFI = 0.998, CFI = 0.998, TLI = 0.997, RMR = 0.009, RMSEA = 0.016.The survey was conducted by using an interview with questionnaire with samples of 182 usable responses used on further analysis.
| How to Cite this Article |
| Pubmed Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. SRP. 2020; 11(7): 519-528. doi:10.31838/srp.2020.7.76 Web Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. http://www.sysrevpharm.org/?mno=9169 [Access: March 29, 2021]. doi:10.31838/srp.2020.7.76 AMA (American Medical Association) Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. SRP. 2020; 11(7): 519-528. doi:10.31838/srp.2020.7.76 Vancouver/ICMJE Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. SRP. (2020), [cited March 29, 2021]; 11(7): 519-528. doi:10.31838/srp.2020.7.76 Harvard Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary (2020) The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. SRP, 11 (7), 519-528. doi:10.31838/srp.2020.7.76 Turabian Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. 2020. The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. Systematic Reviews in Pharmacy, 11 (7), 519-528. doi:10.31838/srp.2020.7.76 Chicago Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. "The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province." Systematic Reviews in Pharmacy 11 (2020), 519-528. doi:10.31838/srp.2020.7.76 MLA (The Modern Language Association) Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary. "The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province." Systematic Reviews in Pharmacy 11.7 (2020), 519-528. Print. doi:10.31838/srp.2020.7.76 APA (American Psychological Association) Style Bamrung Srinounpan, Chawanrat Srinounpan, Patcharee Sumethokul, Ataul Karim Patwary (2020) The Application of QR Code Technology to Create the Value-Added Products for The Baan Klong Peek Neur Beehive Community Enterprise Group at Tambon Suankhan, Nakhon Si Thammarat Province. Systematic Reviews in Pharmacy, 11 (7), 519-528. doi:10.31838/srp.2020.7.76 |
Abstract
PDF
How to cite this article
Related Records