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The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes

Abstract

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam.

The prime aim of this investigate is to investigate the vital factors having effect on attitudes towards social networking advertising particularly when users having a negative attitude. Composed model having variables like demographic factors i.e. gender, age group, education level, usage, in formativeness and entertainment. The outcome of this research indicates that attitudes towards social networking advertisements are influenced by the three factors in formativeness, entertainment. Sex, age and education other factors do not influence attitudes towards advertisements on social networking. It is also concluded that if only users search for information when the received information is entertaining.

How to Cite this Article
Pubmed Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . SRP. 2020; 11(1): 660-665. doi:10.5530/srp.2020.1.84

Web Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . http://www.sysrevpharm.org/?mno=128457 [Access: March 29, 2021]. doi:10.5530/srp.2020.1.84

AMA (American Medical Association) Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . SRP. 2020; 11(1): 660-665. doi:10.5530/srp.2020.1.84


Vancouver/ICMJE Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . SRP. (2020), [cited March 29, 2021]; 11(1): 660-665. doi:10.5530/srp.2020.1.84


Harvard Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam (2020) The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . SRP, 11 (1), 660-665. doi:10.5530/srp.2020.1.84


Turabian Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. 2020. The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . Systematic Reviews in Pharmacy, 11 (1), 660-665. doi:10.5530/srp.2020.1.84


Chicago Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. "The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes ." Systematic Reviews in Pharmacy 11 (2020), 660-665. doi:10.5530/srp.2020.1.84


MLA (The Modern Language Association) Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam. "The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes ." Systematic Reviews in Pharmacy 11.1 (2020), 660-665. Print. doi:10.5530/srp.2020.1.84


APA (American Psychological Association) Style

Sakinahmohdshukri, Maha Mustafa Omar Abdalazia, S.M. FerdousAzam (2020) The Impact of Informativeness, Entertainment and Demographic Characteristics on Online Social Networking Attitudes . Systematic Reviews in Pharmacy, 11 (1), 660-665. doi:10.5530/srp.2020.1.84

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