THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS
Abstract
Dam Tri Cuong
Brands have played a crucial role in determining the behavior of consumers. Thus, the present research's principal purpose was to empirical study on the influence of brand satisfaction, brand trust, brand preference on brand loyalty to the laptop brand context. We examined investigation data from 214 consumers who purchased the laptop product in Ho Chi Minh, Vietnam. PLS - Partial Least Squares was applied to test the measurement model and the structural model. The outcome of the research revealed that brand satisfaction had a positive influence on brand trust (β= 0.455; p=0.000), brand preference (β= 0.391; p=0.000), and brand loyalty (β= 0.228; p=0.001). The findings also confirmed that brand trust had a positive impact on brand preference (β= 0.423; p=0.000) and a positive effect on brand loyalty (β= 0.232; p=0.002). The results also reinforced that brand preference had a positive impact on brand loyalty (β= 0.403; p=0.000).
| How to Cite this Article |
| Pubmed Style Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP. 2020; 11(11): 95-101. doi:10.31838/srp.2020.11.15 Web Style Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. http://www.sysrevpharm.org/?mno=134654 [Access: March 30, 2021]. doi:10.31838/srp.2020.11.15 AMA (American Medical Association) Style Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP. 2020; 11(11): 95-101. doi:10.31838/srp.2020.11.15 Vancouver/ICMJE Style Dam Tri Cuong. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP. (2020), [cited March 30, 2021]; 11(11): 95-101. doi:10.31838/srp.2020.11.15 Harvard Style Dam Tri Cuong (2020) THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. SRP, 11 (11), 95-101. doi:10.31838/srp.2020.11.15 Turabian Style Dam Tri Cuong. 2020. THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. Systematic Reviews in Pharmacy, 11 (11), 95-101. doi:10.31838/srp.2020.11.15 Chicago Style Dam Tri Cuong. "THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS." Systematic Reviews in Pharmacy 11 (2020), 95-101. doi:10.31838/srp.2020.11.15 MLA (The Modern Language Association) Style Dam Tri Cuong. "THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS." Systematic Reviews in Pharmacy 11.11 (2020), 95-101. Print. doi:10.31838/srp.2020.11.15 APA (American Psychological Association) Style Dam Tri Cuong (2020) THE INFLUENCE OF BRAND SATISFACTION, BRAND TRUST, BRAND PREFERENCE ON BRAND LOYALTY TO LAPTOP BRANDS. Systematic Reviews in Pharmacy, 11 (11), 95-101. doi:10.31838/srp.2020.11.15 |
Abstract
PDF
How to cite this article
Related Records