Abstract

Yananda Siraphatthada

Numerous studies and researchers argue the concept and value of entrepreneurial orientation concerning a sustainable approach. It helps to provide different conceptual values and benefits in terms of employment opportunities. The given paper has the primary aim is to understand the impact of effective orientation, social mission orientation and self-efficacy orientation on the social performance of the pharmaceutical industry of Thailand, while with the help of sustainability orientation as a mediating role. For this purpose, the data has been collected from Traditional pharmaceutical communities with the help of the survey questionnaire. The designed questionnaire distributed among 300 respondents, from whom 169 were female and 131 were male. The response rate of the respondents was 100%. Moreover, under the analysis portion, the various analysis techniques are used such as rotated component matrix, KMO, SEM, bartlett’s test and CFA. These various analysis techniques are used to analyze the fitness of the model as well as acceptance or rejection of the hypothesis. Finally, the tables and figures indicate that social mission and self-efficacy have a positive impact on the social performance of the companies. At the same time, effective orientation has an insignificant impact on social performance with the presence of sustainability orientation. In the end, various limitations are recognized and recommendations are given for future studies.