Abstract

PAITOON CHETTHAMRONGCHAI, KITTISAK JERMSITTIPARSERT

The foremost purpose of this article is to examine the implementation of artificial intelligence in the pharmacy business in Thailand. The study investigates the different personal perspectives such as innovators' perspectives, self-assured perspectives and binding together perspectives and barriers in the implementation of artificial intelligence in the pharmacy business. The data were gathered from 400 most convenient pharmacies of the capital city of Thailand and for the analysis, PLS-SEM was employed. The findings indicated that all the personal from different perspectives such as innovators perspectives, self-assured perspectives and binding together perspectives has positive nexus with the implementation of artificial intelligence. While implementation barriers have negative nexus with the implementation of artificial intelligence. Therefore, this study provides the guidelines to the regulators that they put their intentions on the removing of barriers in the implementation of artificial intelligence.